Christian Blog Evangelism
Strategy for outreach to the blogging world
‘Blog’ is short for ‘weblog’. A blog is a type of website, but differ from the usual site style, by having these characteristics:
•An informal, personal, ongoing diary-type commentary by an individual: either about his/her life, or opinion/news about a specific topic.
•Most blog entries are plain-text mini-articles, though pictures, audio, and even video clips can be incorporated too.
•Latest blog entry appears near the top of the front page, with previous entries below it in date order.
•Blog entries are usually short; longer posts are sometimes split so the balance of the item is on a new page.
•Readers often have the opportunity to add their own comments about a blog entry, or even respond to other people’s feedback.
•Readers can opt to receive an alert by RSS every time a new entry is posted on the blog.
•Most blogs are created and updated through a web-based interface system such as Blogger. No technical knowledge is needed to start a blog, though technically-minded people can install software on their servers to create more sophisticated and customizable blogs.
So-called ‘blogging’ has vastly grown in popularity over the last few years – the whole world of blogging is sometimes called the ‘blogosphere’. It matches (and shapes) the modern desire to receive (and be able to comment on) information in short personalized conversational blocks. Many people, even in the Western world, are in fact some distance along the oral communication spectrum.
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